# पल्लो · Pallo
## Brand, catalogue & launch playbook

**K Project’s first private label · Women’s fusion wear**

Handcrafted in Jaipur · For the world

**Opening 15 November at K Project, Golf Course Extension, Gurgaon**

## 1. Brand point of view

Pallo moves between the places you come from and the places you are going. The central idea is “One piece. Two lives.” Rooted in Jaipur; at home in the world.

Suggested brand principles:
- Rooted, not restricted: Jaipur is the origin, not a boundary.
- One piece. Two lives: Indian ease with a contemporary point of view.
- Craft, without costume: the work of the hand, the freedom of the wearer.

These principles are proposed positioning, not additional product specifications.

## 2. Visual identity

Use the supplied poster as the master reference: cream upper field, black lower field, expressive pink garment, bold Hindi wordmark, small English Pallo, and lowercase two-line display headlines. Match the original poster’s exact fonts for final campaign artwork; website typography is a complementary interpretation, not a claim of an exact match.

Keep photography clear and garment-focused. Use real collection and artisan photographs for finished catalogue and craft content. The website’s expanded campaign photograph is AI-edited from the supplied poster; the original poster remains unchanged.

## 3. Voice

Confident, warm, playful. Pair worlds without stereotyping them. Say something concrete about the piece, the wearer or the craft. Do not invent fabric composition, production methods, artisan identities, prices, shipping policies or stock.

## 4. Editorial catalogue preview

Campaign photography has been supplied for three pieces: the pink shirt, the red co-ord and the stripe-hem dress. The website now pairs these campaign pieces with nine AI-generated design concepts (shirts, tunics, layers, dresses, sets). These are illustrative previews, not confirmed Pallo products; all names are editorial.

| View | Entry | Direction | Readiness |
|---|---|---|---|
| 01 | The pink shirt | Pink patterned shirt pictured in the supplied campaign | Product name, material, sizing and price unconfirmed |
| 02 | The sage tunic | Sage-green botanical tunic | AI-generated concept; not a confirmed product |
| 03 | The red waistcoat | Deep-red tailored layer with tonal geometry | AI-generated concept; not a confirmed product |
| 04 | The stripe dress | Ivory striped shirt dress with tie waist | AI-generated concept; not a confirmed product |

The campaign’s “Sunday at nani’s / Saturday in soho” remains a styling direction for the same pink shirt. Use real garment photography for the final commercial catalogue; concept illustrations must remain clearly labelled.

Before publishing a commercial catalogue, collect for every actual SKU: approved name, front/back/detail images, fabric composition, measurements, sizes, colours, price/currency/tax treatment, care instructions, availability and approved craft claims. Do not enable checkout before these details and fulfilment policies are confirmed.

## 5. Instagram setup

Preferred handle: @pallo.in; fallback: @palloindia. Availability remains unverified. Create the account directly on Instagram under a brand-controlled email or phone number. Use a unique password and two-factor authentication; share access through an approved secure method, not public campaign documents.

Proposed profile name: Pallo | पल्लो

Proposed bio:
Women’s fusion wear. Handcrafted in Jaipur, for the world.
Opening 15 November · K Project, Gurgaon.

## 6. Five-post launch sequence

### Post 1 · The introduction
**chai at a tapri.**
**martini in manhattan.**

Use the supplied poster. Requested edits:
- Add small English “Pallo” near the Hindi wordmark.
- Tagline: “Handcrafted in Jaipur · For the world”.
- Footer: “Opening 15 November at K Project, Golf Course Extension, Gurgaon”.
- Add confirmed Pallo handle and @kprojectindia at the bottom.

Caption:
पल्लो (Pallo). Handcrafted in Jaipur, for wherever you're headed. Opening 15 November at K Project, Golf Course Extension, Gurgaon.

Publish from the confirmed Pallo account and invite @kprojectindia as collaborator. Acceptance is required for the collaboration to appear on both profiles. Account creation, poster edits and posting are not completed by this playbook.

### Post 2 · The name
**पल्लो.**
**say it: pal-lo.**

Large wordmark. Close crop of the fabric in motion.

Caption: awaiting the brand’s copy.

### Post 3 · The range
**sunday at nani's.**
**saturday in soho.**

The same shirt styled side by side: juttis and silver / tailored trousers and heels. Final styling photography required.

Caption:
One piece. Two lives. Pallo is made to move between both without changing who you are.

### Post 4 · The craft
**tied by hand.**
**worn your way.**

Hands working on fabric in Jaipur. No model. Use authentic artisan/process photography.

Caption:
Every Pallo piece starts with artisans in Jaipur and days of work you can't fake. What you do with it after that is up to you.

### Post 5 · The launch
**first stop, gurgaon.**
**next stop, everywhere.**

Full collection on a rail or a group shot. Final collection photography required.

Caption:
Pallo opens 15 November at K Project, Golf Course Extension, Gurgaon. Come try it on.

## 7. Release checklist

- Confirm the Instagram handle; enable secure brand access.
- Approve the edited teaser and supply Post 2’s caption.
- Shoot real styling, craft and full-collection photographs.
- Confirm the collection’s commercial information.
- Check all opening-date and venue wording.
- Invite @kprojectindia to the teaser collaboration.
- Add an actual public website link after publication.

## 8. Website scope

The website adapts SimBaRao Studio’s editorial catalogue and brand-story approach for Pallo. It includes campaign home, editorial catalogue, brand playbook, downloadable playbook and caption-copy controls.

Purchasing is not enabled: Shopify approval was declined. The catalogue is intentionally a preview, with no invented prices or stock. No Instagram account or post has been created.