The introduction
chai at a tapri. martini in manhattan.
The supplied pink-shirt campaign poster.
CAPTION
पल्लो (Pallo). Handcrafted in Jaipur, for wherever you're headed. Opening 15 November at K Project, Golf Course Extension, Gurgaon.
PALLO / BRAND & LAUNCH PLAYBOOKrooted in Jaipur.
Download playbookrooted in Jaipur.
written for the world.
One point of view. Five chapters. A whole world to move through.
पल्लो. say it: pal-lo.
Pallo is K Project’s first private label. Women’s fusion wear, handcrafted in Jaipur. Made to move between the familiar and the unexpected, without changing who you are.
Rooted, not restricted.
Jaipur is the origin. The world is the destination.
One piece. Two lives.
Indian ease. A contemporary point of view.
Craft, without costume.
The work of the hand. The freedom of the wearer.
why jaipur.
Jaipur has been one of India’s great textile cities for centuries: a home to hand block-printing, tie-dye and the workshops and bazaars that keep those crafts alive. Pallo begins there. Every piece is handcrafted in Jaipur, then made to travel.
The pink city gives us our colour, our patience with handwork and our point of view: heritage is something you wear, not something you keep in a cupboard. The pieces carry Jaipur to Gurgaon first, opening at K Project, Golf Course Extension, and then everywhere else.
Content rule: talk about Jaipur’s craft heritage in general terms, and only name a specific technique, workshop or artisan for a Pallo piece once it is confirmed.
cream. ink. a little pink.
CreamThe canvas
InkThe contrast
Pallo pinkThe garment
Keep the cream and black split of the original poster. A bold Hindi wordmark with a small English Pallo. Lowercase, two-line editorial headlines. Let the garment bring the colour.
Voice: confident, warm, playful. Pair two worlds, not two stereotypes. Show real craft and real garments; avoid unverified product claims.
03 / THE LAUNCH SEQUENCEfive posts.
five posts.
one Pallo.
Opening 15 November at K Project, Golf Course Extension, Gurgaon.
The name
पल्लो. say it: pal-lo.
Large wordmark. Close crop of the fabric in motion.
CAPTION
Caption awaiting your approval.
The range
sunday at nani's. saturday in soho.
Same shirt, side by side: juttis and silver / tailored trousers and heels.
CAPTION
One piece. Two lives. Pallo is made to move between both without changing who you are.
The craft
tied by hand. worn your way.
Hands at work on the fabric in Jaipur. No model.
CAPTION
Every Pallo piece starts with artisans in Jaipur and days of work you can't fake. What you do with it after that is up to you.
The launch
first stop, gurgaon. next stop, everywhere.
The full collection on a rail or a group shot.
CAPTION
Pallo opens 15 November at K Project, Golf Course Extension, Gurgaon. Come try it on.
the final details.
- Confirm @pallo.in, or @palloindia if the first is unavailable.
- Add “Pallo” near the Hindi wordmark and the approved Jaipur tagline.
- Update the poster with the opening date, location and both handles.
- Publish the teaser as a collaboration with @kprojectindia.
- Supply Post 2’s caption and real photography for Posts 3–5.
- Confirm collection names, prices, sizes, fabric details and availability before selling.
styling, two ways.
Heritage-to-city outfit ideas for weddings, workweeks, November layers and travel.
Read the journal